Why BetterPath Training?
Gary Sinderbrand brings a rare combination of elite production experience and transformative training expertise to your doorstep. As the co-creator of the influential Payne-Sinderbrand Program at Merrill Lynch—which helped shaped the careers of over 12,000 Financial Advisors—he has a proven ability to develop systems that drive extraordinary results at scale.
Gary's journey spans decades as both a top-tier producer and a practice management innovator. This dual perspective allows him to see opportunities others miss and implement strategies others can't teach because they haven't lived them.
At BetterPath Training, we meet you exactly where you are. For next-generation advisors building books from scratch, Gary provides battle-tested client acquisition methodologies that bypass years of costly trial and error. For seasoned FAs preparing for succession, you can expect comprehensive frameworks for legacy planning, revenue optimization, and workload management that protect the practice you've worked so hard to build.
Your path to exceptional results starts with exceptional guidance. That's the BetterPath promise.
Reasons You Should Hire a Coach
We understand that seeking out a coach may feel outside your comfort zone initially. However, aligning with the right mentor can unveil pathways to professional achievements you never imagined.
Illuminate New Opportunities
Just as seasoned mountaineers rely on a Sherpa to navigate challenging terrains, you too can benefit from expert guidance to reach new heights in your career.
Transformative Insights
Many experienced FAs have an “aha” moment when they realize how much more potential they have that is actually close at hand.
Work Smarter, Not Harder
Imagine making more while working less, serving clients who truly value your expertise.
One of our favorite movie quotes happens when Yoda uses the Force to lift Luke's X-wing fighter out of the muck:
Luke: "I don't believe it."
Yoda: "That is why you fail."
Meet Our Founder
Gary Sinderbrand is a seasoned professional with over 35 years of experience in the financial advisory industry. He began his journey with a BA in Abnormal Animal Behavior, which unexpectedly proved beneficial in his career. At just 24, Gary secured a position as an Account Executive at Merrill Lynch without prior sales experience.
- Problem Solver: Gary’s strength lies in problem-solving. By shifting his focus from simply selling to understanding client needs, he became one of the youngest $1M+ producers in Merrill Lynch's history.
- Training Legacy: As a co-founder of the Payne Sinderbrand Program, the longest-running peer-based training initiative in the firm’s history, Gary has taught over 10,000 at all phases of their careers.
- Diverse Interests: A certified ski instructor, IFR-certified pilot, Fly Fisherman, Scuba Diver, and Dog guy, Gary embodies the spirit of lifelong learning and mentorship.
What Makes BetterPath Training Different?
In the world of financial services training, many coaches describe their methods, but few delve into the why behind their approach. For Gary, his most cherished memories from an extensive career stem not from personal accolades or financial success, but from the knowledge that he has significantly improved his clients' financial well-being.
Client-Centric Philosophy
His mission has always been to enhance the lives of those he serves, fostering meaningful relationships that extend beyond the client-advisor dynamic.
Wider Impact
After coaching over 10,000 FAs, Gary’s influence has reached far beyond his individual clients, positively affecting countless others along the way.
If you’re contemplating hiring a coach, we encourage you to reach out to us after exploring other options. The differences will be clear, and we are confident in the value we provide. Explore how BetterPath Training can guide you on your journey to success.