
George Grombacher: Rethinking Success by Connecting Your Values to Your Financial Behavior

About George Grombacher: George “George G” Grombacher is a financial advisor with over 20 years of experience and a five-time Investopedia Top 100 honoree. He’s the founder of a 401(k) consulting firm and a financial wellness company, host of the LifeBlood and Aligned Money podcasts, and author of five books. A former Division 1 athlete and award-winning agency manager, he’s recorded over 2,300 podcast episodes. George helps people align their money with their values so they can live life on their terms.
In this episode, Gary and George Grombacher discuss:
- How personal beliefs and early experiences shape lifelong financial behavior
- The challenges of emotional bias and short-term thinking in modern investing
- The power of simplifying financial decisions for long-term clarity and success
- Why connecting your finances to deeper values creates lasting motivation
Key Takeaways:
- Deeply rooted money beliefs, often formed through early childhood experiences like scarcity or financial stress, can unconsciously shape spending, saving, and investing behaviors throughout adulthood, regardless of how much someone earns or how financially educated they are.
- People are far more likely to stick with budgeting, saving, or investing when their financial habits are directly connected to a meaningful personal vision or emotionally driven goal, such as securing their children’s future or achieving long-term independence.
- When employers offer accessible, low-friction financial education, like on-site or virtual 401(k) workshops, it removes intimidation, builds engagement, and empowers employees to make smarter choices they might otherwise delay or avoid altogether.
- True and lasting financial progress doesn’t come from blaming external systems like the economy or education—it comes from owning your current situation, recognizing your power to change it, and consistently aligning your daily behaviors with long-term intentions.
“I believe that every single person is worthy of financial success and security. I believe that they are deserving of financial success and security, but none of them—none of us—is entitled to it.” — George Grombacher
Connect with George Grombacher:
Website: https://moneyalignmentacademy.com/
LifeBlood Podcast: https://podcasts.apple.com/us/podcast/lifeblood/id1312646351
Aligned Money Show: https://podcasts.apple.com/us/podcast/aligned-money-show/id1719350797
LinkedIn: https://www.linkedin.com/in/georgegrombacher
For more great content, sign up for Gary’s free Patreon channel- https://www.patreon.com/FA_Masterclass/home
Or his LinkedIn Newsletter: https://www.linkedin.com/newsletters/7206743428141895681/
To get in touch with Gary:
Website: https://betterpathtraining.com/
LinkedIn: https://www.linkedin.com/in/gsinderbrand/
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.